It's Contagious
The influentials are out there. Convince the influentials, and you're on your way toward critical mass.
They'll carry your message, supplement marketing efforts, generate buzz, and do all of this with a local and friendly flavor.
If a campaign's online success depends on the number of influentials working on its behalf, the organization must either strive to engage a high percentage of the Online Political Citizens, or allow those that aren't typically influentials to act as though they are. The best way to achieve the latter is through humor.
Nothing spreads on the internet like humor, and unlike most political discourse, its distribution travels uninhibited across ideological lines. Laughter is contagious, and humor's cascade effect on the internet is real and powerful.
They'll carry your message, supplement marketing efforts, generate buzz, and do all of this with a local and friendly flavor.
If a campaign's online success depends on the number of influentials working on its behalf, the organization must either strive to engage a high percentage of the Online Political Citizens, or allow those that aren't typically influentials to act as though they are. The best way to achieve the latter is through humor.
Nothing spreads on the internet like humor, and unlike most political discourse, its distribution travels uninhibited across ideological lines. Laughter is contagious, and humor's cascade effect on the internet is real and powerful.
posted by Capitol Hill Rentals @ 10:00 PM
1 Comments:
At 11:23 AM,
Capitol Hill Rentals said…
Perhaps "uninhibited across ideological lines" is too catch all, but humor travels better than fiery rhetoric and personal attacks across those lines. It is more disarming, and "forwards" much more easily.
Will Farrell's address as Bush from the Crawford Ranch (sponsored by ACT and found at whitehousewest.com) is an example. That link hit my inbox as a forward from Rs and Ds alike, and I too forwarded it across the board. I was doing the bidding of ACT (it was a fundraising piece, after all) despite a conflict of ideology.
Humor has to cross political lines or we're all doomed. It does have to be funny to work, though.
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