R U READY

I never really "got" text messaging. Too much work. The concept of m-commerce, though, and the power of reaching individuals anywhere, anytime I can get. I've seen the CrackBerry epidemic ravage Washington, DC. The Capital (and Capitol) is in the throes of addiction. I carry my work BlackBerry and can tell you just how possible it is to be reached anywhere, anytime.

What you see in China, the streets of Cairo and rural South Africa, is the use of SMS to organize, direct and orchestrate activity. The technology and consumer market in the USA allow organizers and advertisers to build on these SMS tactics and dive much deeper into m-commerce.

The convergence of voice, email, SMS, web, and mobile computing onto one simple device makes that particular device indispensable to the individual carrying it. Stands to reason that a corporation or campaign would like to have its product or a Get Out To Vote message get through to that device.